In today’s fast-paced and often overwhelming world, more people are asking themselves, “How can I create a business that doesn’t just make money, but also makes a difference?” If you’ve ever asked yourself that same question, you’re in the right place.
Welcome to BetterThisWorld Business — not just a name, but a movement. It’s about building businesses that not only grow financially but also positively impact the world around us.
Whether you’re just getting started or looking to pivot your current business, this guide will walk you through how to build a business that matters — one that brings value, purpose, and profits in harmony.
What Is BetterThisWorld Business?
BetterThisWorld Business is a concept centered around creating companies that are ethical, sustainable, and socially responsible, while still being profitable. It’s the sweet spot between doing good and doing well.
Think of it like this: if traditional business models are built to maximize shareholder profits, BetterThisWorld Business models aim to maximize value for all stakeholders — customers, employees, communities, and the environment.
In simpler terms, it’s about building something you can be proud of — a company that stands for something and gives back, while also supporting your financial goals.
Keyword Focus: BetterThisWorld Business, ethical business, purpose-driven business, sustainable entrepreneurship
Why Values-Driven Businesses Are Thriving
Not too long ago, businesses were expected to just sell a product or service. That’s it.
But times have changed.
Today, customers expect more. In fact, according to a Nielsen study, 73% of global consumers say they would definitely or probably change their consumption habits to reduce environmental impact.
The rise of conscious consumerism has pushed brands to be more transparent, responsible, and intentional in their operations.
Here are some key reasons why values-driven businesses are growing faster than ever:
- Trust builds loyalty: People stick with brands they believe in.
- Positive impact attracts talent: Employees want to work for businesses that care.
- Sustainability is scalable: Green practices often lead to long-term savings.
- Storytelling drives sales: Businesses with purpose have better stories to tell — and stories sell.
The Core Pillars of BetterThisWorld Business
To run a successful BetterThisWorld Business, you need more than just a good idea. You need a solid foundation. That’s where the core pillars come in.
1. Purpose
Every successful values-driven business starts with a strong why. What problem are you solving? Why does it matter?
2. People
Your team, your customers, and your community. When you put people at the heart of your business, you create a more human brand.
3. Planet
From supply chains to shipping, your impact on the environment matters. Eco-conscious decisions are no longer optional.
4. Profit
Yes, money still matters — a lot. But it’s no longer the only thing. In fact, profits follow purpose.
Tip: These four P’s — Purpose, People, Planet, and Profit — are your blueprint for a business that’s both successful and meaningful.
Step-by-Step Guide to Building a Purpose-Driven Business
Let’s break it down. Here’s a practical, actionable path to starting or transforming your company into a BetterThisWorld Business.
Step 1: Define Your Mission and Vision
Start with purpose. Ask yourself:
- What change do I want to see in the world?
- Who am I trying to help?
- Why does this business need to exist?
Your mission should be clear, heartfelt, and specific.
Example: “To create zero-waste skincare products that heal people and the planet.”
Step 2: Identify Your Core Values
Core values are the guiding principles that shape every decision in your business. They should be more than just words on a wall.
Ask yourself:
- What do I stand for?
- How do I want my business to be remembered?
- What won’t I compromise on?
Step 3: Find a Problem Worth Solving
Great businesses solve real problems. If your product or service genuinely helps people, success will follow.
Tools to help you find problems:
- Talk to potential customers
- Look at your own pain points
- Explore forums, social media, and reviews
Pro tip: The best businesses often come from solving your own frustrations.
Step 4: Build a Minimum Viable Product (MVP)
Don’t wait to make it perfect. Start small. Build a basic version of your offering and test it with real users.
This could be:
- A handmade prototype
- A simple service
- A one-page website
The goal is to learn fast, fail cheap, and adapt quickly.
Step 5: Create a Brand That Reflects Your Values
Your branding should speak to your purpose. Use visuals, language, and tone that reflect what your business stands for.
Checklist:
- A logo that tells a story
- A tagline that communicates your mission
- Consistent tone and visuals across platforms
Step 6: Build a Community, Not Just a Customer Base
Engagement matters more than reach. Focus on building authentic connections.
Ideas to build community:
- Start a blog or podcast
- Host events or webinars
- Create a private Facebook or Slack group
- Share behind-the-scenes stories
Step 7: Measure What Matters
Sure, sales and revenue are important. But also measure:
- Customer satisfaction
- Environmental impact
- Team wellbeing
- Social contributions
Use KPIs that reflect your values, not just your bank balance.
Real-World Example: Sarah’s Sustainable Soap Shop
Let’s take a look at a real story — a friend of mine named Sarah.
Sarah loved making soap at home. But she hated how most soaps came in plastic and used harsh chemicals. So, she started making all-natural bars and packaging them in recycled paper.
At first, it was just a hobby. She sold at farmer’s markets and posted on Instagram. People loved her story: a single mom, passionate about clean living, building a BetterThisWorld Business from her kitchen.
Within a year, she was featured in a local magazine. By year two, she was wholesaling to boutique stores. Today, she employs five women, donates 5% of profits to water charities, and has gone completely plastic-free.
Her secret? Staying true to her values.
Overcoming Common Challenges
No business journey is smooth sailing. Here are some roadblocks you might face — and how to overcome them.
1. Fear of Not Making Enough Money
Fear is real, but remember: purpose and profit aren’t enemies. If you build real value, people will pay.
Solution: Focus on solving real problems and price accordingly.
2. Burnout
Many purpose-driven founders give too much of themselves.
Solution: Build systems, outsource when needed, and prioritize balance.
3. Competition
It’s easy to get discouraged when others seem further ahead.
Solution: Stay in your lane. Authenticity always wins in the long run.
Tips for Long-Term Success
Here are some final tips to keep your BetterThisWorld Business thriving:
- Stay flexible: Your mission can stay solid, but your methods should evolve.
- Listen to feedback: Your customers are your best advisors.
- Celebrate small wins: Don’t wait for huge milestones to acknowledge progress.
- Collaborate with others: Partnerships can multiply your impact.
And most importantly — don’t quit too soon. Big things take time.
Final Thoughts: You Can Do This
Starting a BetterThisWorld Business isn’t easy — but it’s worth it. In a world full of noise, you have a chance to build something real. Something that matters.
And here’s the beautiful part: you don’t have to change the whole world — just your corner of it.
So whether you’re baking cookies, coding software, or crafting handmade goods, ask yourself:
“How can I use this to make the world a little better?”
Because when more people build businesses with heart, the whole world benefits.
Let’s create businesses that care, grow, and inspire. One story, one sale, and one step at a time.
