Starting an online store can be an exciting yet daunting endeavor. With so many e-commerce platforms to choose from, it’s crucial to select one that aligns with your business needs and sets you up for long-term success. That’s why more and more businesses are turning to BigCommerce – it packs an impressive suite of features to help you create a high-converting, user-friendly store that drives sales.
In this article, we’ll explore some of the top BigCommerce capabilities you simply can’t ignore if you want to grow a profitable online business. From robust SEO tools to top-notch security, these features give you everything you need to thrive in the competitive e-commerce landscape.
User-Friendly Site Building and Design Flexibility
BigCommerce makes it easy for anyone to create a polished, professional-looking online storefront – no design experience required. With beautiful templates, intuitive drag-and-drop editing, and powerful customization options, you can showcase your brand with a site tailored to your business.
For example, BigCommerce offers:
– Hundreds of responsive templates optimized for any device
– Easy drag-and-drop page building for rearranging layouts
– Flexible theme design customization without coding
– Tools to preview edits across devices
– Option to use CSS and HTML for advanced design control
This flexibility empowers you to build an online store you can be proud of – accurately reflecting your brand while providing a seamless shopping experience.
Robust SEO Capabilities Out-of-the-Box
With BigCommerce, the SEO capabilities come built right in – no need for additional apps or tools. From metadata management to site search engine optimization, BigCommerce helps you improve discoverability so new customers can find your products.
Standout SEO features include:
– Product-level SEO to optimize page titles, URLs and meta descriptions
– Auto-generated XML sitemaps and page-specific metadata
– Integrated blog with SEO tools for driving traffic to your site
– Google AMP page support for faster mobile load speeds
– Enhanced site search engine indexing
By leveraging these tools, you can enhance your search engine visibility and climb to the top of relevant searches over time. This leads to more qualified traffic and better conversions.
Secure and Compliant for Protecting Customer Data
Security should be the cornerstone of any e-commerce platform, and BigCommerce delivers dependable protection for your business. It’s certified PCI DSS Level 1 compliant, meaning customer data stays safe from start to finish of the shopping journey.
Some leading security features include:
– High-grade encryption for transmitting sensitive data
– Fraud analysis to detect suspicious behavior
– Secure password requirements and two-factor authentication
– Automated security updates installed in the background
With vigilance around security protocols and compliance, BigCommerce provides robust safeguards so you can focus on sales with peace of mind.
Built-In Marketing and Merchandising Capabilities
The best e-commerce platform provides more than just a storefront – it powers your entire digital marketing strategy. BigCommerce delivers a suite of native marketing tools for driving traffic, boosting engagement, personalizing experiences and streamlining campaigns.
Standout merchandising features include:
– Pop-ups, banners and videos to capture attention
– Social media integration and selling on Facebook and Instagram
– Visual merchandising like category landing pages and product zoom
– Customer groups for targeted discounts and promotions
– Email marketing automations for cart abandonment and browsing
– Analytics dashboards for identifying opportunities
These capabilities make it easier to execute multi-channel marketing campaigns that nurture customers along the path to purchase.
Robust Shipping and Order Management Functionality
Managing orders should be the easy part of running an e-commerce business when leveraging a platform like BigCommerce. It centralizes order information in a single portal combined with intuitive workflow tools.
For streamlined fulfillment, BigCommerce enables you to:
– Connect with all major shipping carriers for live rates
– Print orders, packing slips and return labels in bulk
– Create rules for shipping rates based on order value, weight and destination
– Enable fast checkout with saved customer addresses
– Support local pickup and deliveries
– Track payments, statuses and shipments from one dashboard
With this operational efficiency, you can focus less on order logistics and more on delighting customers.
POS Integrations and Headless Commerce Capabilities
BigCommerce plays nicely with other systems – integrating both in-store and online operations for unified commerce. By linking point-of-sale software, ERP tools, marketplace channels and custom frontends, BigCommerce helps expand your reach.
Notable omnichannel features include:
– Synchronized data across online and offline sales channels
– Flexible APIs for connecting other platforms or building custom storefronts
– Headless commerce capabilities for managing the backend
– Buy Online, Pickup In-Store options for blended retail
– Dropshipping integrations with major marketplaces like eBay and Amazon
This versatility enables endless opportunities to create personalized shopping experiences that customers love.
The Value of a SaaS Solution
Unlike some other e-commerce platforms, BigCommerce is fully hosted in the cloud – no need to install software or manage infrastructure yourself. This Software-as-a-Service (SaaS) model translates to quicker deployment, fewer IT demands, and continuous platform enhancements over time.
Benefits of a SaaS solution include:
– Automatic updates rolled out in the background
– Scalability to support business growth without slowdowns
– Reliable uptime with expert monitoring
– Access anywhere through the web without new software
– Regular feature expansion to leverage innovations
– No need to manually troubleshoot server issues
With BigCommerce powering your online store’s foundation, you’re free to focus on product development, customer acquisition and order fulfillment – not technical upkeep.
Why Choose Anchor Group for BigCommerce Implementation?
While BigCommerce provides virtually everything you need technology-wise to operate a successful online store, partnering with an agency like Anchor Group ensures you utilize these tools strategically to grow your business.
As a BigCommerce Partner, Anchor Group helps entrepreneurs, business owners and enterprise retailers maximize their investment in the platform. With over 15 years of experience specifically implementing BigCommerce stores from the ground up, our team serves as an extension of yours – strategically guiding you to e-commerce prosperity.
Here are some of the key reasons over 500 companies have trusted Anchor Group as their BigCommerce agency partner:
Hands-on Partnership Powering Your Success
Our collaborative approach and depth of expertise helps you capitalize on BigCommerce functionality to meet strategic goals. We get to know your brand inside out to translate it into an exceptional shopping experience.
Methodical Platform Optimization
We meticulously configure platform settings and apps to create the optimal foundation aligned with your business model, operations and growth objectives – enhancing ROI.
Ongoing Technical Management
Our developers proactively monitor your store’s performance, security, updates and troubleshoot issues so you can focus on running your business, not your website.
Personalized Marketing Strategies
We create targeted digital marketing and merchandising campaigns tailored to your customers leveraging built-in BigCommerce capabilities – driving traffic, engagement and sales.
In Summary
With user-friendly site building capabilities, robust SEO tools, top-rated security, omnichannel selling, and built-in marketing features – BigCommerce truly provides an all-in-one e-commerce platform for success. It enables you to create personalized shopping experiences that delight customers and streamline business operations. By partnering with BigCommerce specialists Anchor Group, you can unlock the platform’s full potential with strategic implementation tailored to your brand, products, and goals. Leverage these capabilities to grow a profitable online store that sets you apart from the competition.
